About Us
Winnfield Funeral Homes is a symbol of faith, trust, work and hope of the many fine people who, over the years, have made the company what is is today.
Our primary concern has been, and will remain, to serve the people of the communities in which we live. We sincerely care about people, as individuals, and as a result, this has become a trademark of the services which Winnfield performs.
Winnfield offers insurance products to help plan for the future financial security of the families, the educational future of a child or meeting unexpected future expenses. Winnfield representatives are ready at our funeral homes across the state to assist bereaved families in planning services for a loved one.
Winnfield is the symbol of the existence of opportunity and the chance in this great land of our success. It is a fact there is always the chance to build, the chance to unite, the chance for our faith and the chance and time for brotherhood.
So if this is your introduction to Winnfield, or if you are already an old friend, I would like to say welcome to an organization which has been built for one simple reason...because we care.
Ben D. Johnson
Founder
Winnfield Funeral Homes
Concern for an underserved market formed the cornerstone in the founding of the WINNFIELD FUNERAL HOMES by the late Dr. Ben D. Johnson. His vision included the actualization of a funeral home system which cared for the families served while exercising corporate social responsibility on a real time basis as well.
His entrepreneurial genius was confirmed by the establishing of the first WINNFIELD FUNERAL HOME in the quaint north Louisiana town of Winnfield, Louisiana, a city which boasts of three native sons as the state’s governor. This economic feat was accomplished in 1932 despite seemingly insurmountable odds—America’s Great Depression and meager sum of $2.75 in seed capital borrowed with difficulty from nine Black male citizens of the area. Armed with the resources of a high school diploma from Natchitoches Parish Training School, an embalming and funeral directing credential from Texas School of Embalming and little other than a determination of iconic proportion coupled with his far-reaching intuitive spirit about developing business, Ben DeLoache Johnson made it happen!
Enhancement of this effort was expanded to encompass a series of funeral homes throughout Louisiana including Shreveport, Mansfield, Natchitoches, Alexandria, Lafayette, River Ridge and Baton Rouge. Winnfield Life affiliate funeral homes were located in Jonesville, New Iberia, Houma and LaFourche Parish. Layering of the WINNFIELD Enterprises grew to include WINNFIELD CASKET COMPANY, WINNFIELD LIFE INSURANCE COMPANY and BEN JOHNSON BUILDING SERVICE. The first mortgage division of WINNFIELD LIFE invested millions of dollars in minority residences, businesses, churches and fraternal meeting facilities throughout the Pelican State.
WINNFIELD’S outreach to the communities it serves survives to this day following the firm’s original commitment to improve the quality of life in each one of its markets. It is still the aim of the current WINNFIELD group to go above and beyond its function to provide professional death care goods and services to families. Current locations stretch from the northern region of Louisiana to settlements which a stone’s throw from the Gulf Coast. They include Shreveport, Alexandria and Baton Rouge. Each location is positively marked with spacious and well appointed facilities, expansive parking accommodations, experienced and professional personnel providing dignified service within affordable price range.
WINNFIELD maintains its commitment to serve families from every socio-economic stratum in our society with the ultimate in death care goods, service, and counseling offerings because we care. This firm’s 85 years of serving the Louisiana public is another milestone of economic development which enhances the standing of a company that has become a household word in the state of Louisiana. More then three quarters of a century of dignified and diligent death care efforts has formed a testament to the stability of an entity that has become an institution in our society.